Affiliation is an emerging marketing concept in the business world. It is a kind of marketing that is based on performance where a business operator recompenses connected affiliates for bringing customers through their marketing efforts. It is a sales tactic that helps service providers grow sales by letting others target the same audience (who will be called “affiliates”). Such affiliates will be provided with a commission for recommending the service to others. In the taxi industry, it works in a different way. These types of affiliate marketing are taken up predominantly to get more business from affiliates who are proving similar services. A taxi request will be redirected to another service provider in a case when they do not offer the requested service, do not have the vehicle class, or cannot take up the trip for any other reasons. In this type of affiliation program, the service provider will also become an affiliate for the affiliate by redirecting them the bookings they cann