How to Improve App Engagement and Increase Customer Retention
Obviously, the first and foremost step to improve app retention is to build/buy an app that sells. Your users will not hesitate to abandon your app if it does not function properly. Besides, you also have to engage them through the app store listing even before they download your app from the respective app store. However, it involves a lot more to improve app engagement after the app is downloaded. Even if you have the world’s best app in place, you need to follow a lot of tactics in order to boost app engagement and increase retention rate. Following are a few methods through which you can improve the app engagement, thereby retaining customers: (1) Make Onboarding Easy Before increasing the retention rate, you need to control the app abandonment rate. If the users find the app difficult to use, then, they will not prefer to use it further. The user experience must be improved as a way to engage them fully and increase the retention rate. So, it is important for the service provid...